Tell the truth. Always.

CandlesThis may seem elementary, but it isn’t. The truth gets cloudy sometimes, and that’s what gets us in trouble. Most of us don’t intentionally lie or exaggerate the truth to hurt anyone. In fact, many of us get caught up in an occasional white lie or embellishment to avoid hurting someone’s feelings. You know what we mean. “I’m so sorry, I can’t attend your son’s play because I have another appointment at that time,” (even though you don’t).  In today’s modern world, we’ve become too accustomed to seeing media, paparazzi, and advertising exaggerate the truth.  Embellishment has almost become the norm, and we’ve become desensitized to it.

What’s so wrong with a white lie to preserve a friend’s feelings? Well, first off, what would happen if they found out that you fibbed? How would they feel then? And what would your friend feel about you?  Besides that consequence, the fact is, when you tell a lie, your intentions are to deceive, and deception is never the right thing.  It’s just not good for the soul. (more…)

The Art of the Apology

apologyApologies can be very awkward. Handling an apology gently and thoughtfully can ease your discomfort and encourage the other party to accept your apology so that you can both move forward positively.  When apologizing remember to:

  • Be direct. Don’t beat around the bush. Get right to the point. Say “I’m sorry” upfront.
  • Keep eye contact.  Looking the other person directly in the eyes shows that you are being genuine and honest.
  • Use a soft and steady voice that shows respect and remorse. It also communicates that you are there to create peace versus conflict.
  • Don’t be defensive or make excuses. Sure, there are reasons that caused you to do what you did. Regardless, what you did was wrong, so those reasons aren’t relevant. Bringing them up will sound as if you’re justifying or minimizing the wrongdoing.
  • Keep it short. If the other party wants to rehash the entire situation, which may bring up bad feelings for both of you, politely interrupt and say “This is why I’m apologizing. I’m sorry. Let’s put this behind us.”

Do you have a specific situation that requires you to make an apology? Would you like assistance with how to carry out the apology? We would love to help you! Write to us at Tell us your situation, and we’ll email you back with advice on how to handle this apology.

Note: FMPR reserves the right to respond or not respond to any request. FMPR cannot be held liable for the outcome of any advice given by its employees, consultants, or contractors. 

Be a Host in Any Situation

OprahThe following is an excerpt from “The PR Fix for the Everyday Person” © 2014 by Jenny Fujita and Joy Miura Koerte.

Being a host conjures up visions of throwing a party. That may be true but in general, being a good host is about making people feel comfortable, not only when you are a formal host of a gathering, but in everyday situations. When you’re the type of person who makes people feel comfortable, you become very attractive. People will literally flock to you because they feel at ease in your presence. These connections are great for building new relationships or deepening old ones. (more…)

Be a Good Receiver

gift-590x392The following is an excerpt from “The PR Fix for the Everyday Person” © 2014 by Jenny Fujita and Joy Miura Koerte.

A lot of people wave away gifts in all of their forms, from presents to awards, compliments and prizes. It may not even be because they don’t like or want the gift, but the it may make them feel embarrassed to receive the gesture or boastful if they accept a compliment. You probably know people like this. You may have even been one of them on occasion.  We all have. Your child is calling for you, “Mommy! Mommy!  Come here! I have something for you!” You unenthusiastically respond, “I’ll be there in a minute,” because you’re in the middle of something and another distraction will drive you batty.  Or, the cashier in the grocery store says, “Lovely outfit.” You respond quietly, “It’s really old.” The postmaster offers you a free lollipop.  You say, “No thanks” and scoot to your car in a hurry. And so on. (more…)

Great Things About Being a PR Consultant

If you have strong, longtime relationships in your community; excellent writing and communication skills; a creative, entrepreneurial spirit; a friendly, professional demeanor; a love and concern for business, commerce, the economy, and your community; and a desire and need to care for your family and home while having an esteemed career, PR consulting and our Your Public Is Waiting™ franchise may be a dream come true for you. (more…)

Our Story: Becoming PR Consultants

J&JLaughingWe began our business in the year 2000. Joy had just graduated from Pepperdine University with a degree in public relations  and had done some in-house work in a public relations firm as well as some PR consulting on her own. Jenny had been in the workforce for 10 years doing advertising, fundraising, and public relations. The year before Joy graduated from college, she began interning with Jenny, and we quickly realized that we were a great team, both professionally and personally. And so, Fujita & Miura Public Relations (FMPR) was born. (more…)

Be a PR Consultant

Do you want to work from home as a PR consultant, own a lucrative business, and maintain independence and flexibility in your professional life? The Your Public Is Waiting™ PR consulting franchise, created by an award-winning firm with over 14 years of successful PR consulting experience, may be the opportunity for you!

When we first started our company, we dreamed of owning a business that allowed us to work from home, have flexible time for our families, and be held in high regard in our community. For more than 16 years, we have molded our business into a thriving entity that has enhanced both our professional and personal lives.  In fact, we were awarded the U.S. Small Business Administration Home-Based Business Champion of the Year in 2006.  If this is a lifestyle that you are interested in pursuing, we want to help you achieve it.  Join our elite network of professionals. Become a PR consultant today.  Because your public is waiting. (more…)

Peralta and Mazda Awarded as 2014 FMPR Scholar

1159882e-31c7-4f2f-8a17-255218097026Fujita & Miura Public Relations (FMPR) has announced that Grace Peralta of Kaua`i and Jenna Mazda of Pennsylvania are the 2014 FMPR scholars.

An active leader in many non-profit organizations for youth, Kaua`i High School graduate Grace Peralta will be attending Kaua`i Community College, later transferring to Azusa Pacific University to major in the field of public relations. Upon graduation, her ultimate goal is to work as a PR officer for a non-profit organization on Kaua`i, preferably for the Boys and Girls Club.


Collaboration: ‘Downtown Abbey’ and wine

red_wine_glass_clip_art_13203We often encourage our clients to collaborate with other businesses or organizations to expand their reach, leverage positives, and produce win-wins. We came across an article on that features how a wine company saw an opportunity to maximize the popularity of the hit TV show “Downtown Abbey” and created a “Downtown Abbey” wine. This is exactly what we mean by collaborating to win. How can your business collaborate or form a partnership to benefit both parties and increase sales, visibility, loyalty, etc.?

When considering a collaboration, remember:

  • The collaboration can be short term, such as co-hosting an event, or longer term such as a product collaboration like the “Downtown Abbey” wine.
  • Be open to collaborating with others outside your usual circle. Collaborations don’t have to stay within industries or between like organizations. As long as both parties will benefit, go for it!
  • Only partner with organizations that hold fast to the same values as you do, such as great customer service, fair pricing, etc., so that you maintain your brand and reputation.
  • Put everything in writing so that each party is clear about expectations and responsibilities and to ensure a successful partnership.

Read the full article “Debut ‘Downtown Abbey’ wines are fit for a lord” on

Speak for Yourself

THE PR FIX LOGO FINALThe following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte.

We always tell our clients that when they’re asked questions about a situation involving several parties, they must only answer for their own company. The same goes for you. If you’re asked a question about how another person may feel about a situation, pause and then say, “I can’t answer for them but I know that I…” (more…)

You’re On a Mission

THE-PR-FIX-LOGO-FINAL1-590x166The following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte.

You plan meals for your family, build a resume to get a job, and make shopping lists to go to the store. Do the same for yourself and take the time to make a big picture plan for your life, a mission statement. (more…)

Is Twitter The Next News Network?

MH900053611After the tragic Boston Marathon bombings took place, everyone within our nation and abroad was immediately aware of what took place. Within just a week’s time, authorities, officials and the media worked around the clock to solve the crime and inform the people. Now that we can reflect on what took place, there is definitely some discussion on what news sources were the most credible throughout the whole process. Where did you turn to for your news on the Boston Marathon bombings?

If you paid close attention to the news reports throughout the crisis, you probably noticed that you were receiving information at a much faster rate than any other previous crises. Not to mention, you were probably seeking/receiving it from multiple sources, including social media. In the age of social media, we are used to getting our information now. In situations like the Boston bombings, the added pressure of the rapid pace at which social media churns information had traditional (and respected) news media all a flurry. (more…)

Update Your Working Wardrobe

MH900444652On January 21, 2013, the world watched as President Barack Obama was sworn in as the 57th president of the United States of America. The traditional Inauguration Day events kicked off with the president and his family attending the morning worship service and finishing up their duties well into the night at the Inaugural Ball. Every major news station covered all of the day’s events and analyzed how the president would perform in his second term. However, the headline that trumped all of the day’s activities, even the much anticipated inaugural address, was “What will Mrs. Obama wear?” (more…)

The Holidays Are A Time For Giving

donationIt’s that time of the year when people start delivering their holiday cards, gifts and well-wishes for the new year. And every year, it seems to be a struggle when it comes to figuring out what you are going to give or send. When you feel like you have exhausted every option out there, do you ask yourself, “what can I do differently this year?”



Dealing With A Natural Disaster

SCH087In the last few months, our nation has experienced a handful of major natural disasters. Hurricane Sandy swept through the Eastern and Midwestern states causing devastation and leaving people without power for days and even weeks. It caused damages of at least $20 billion to businesses, families and communities. We also had one scare pretty close to home in Hawaii. A powerful 7.7 magnitude earthquake occurring off the west coast of Canada spurred a tsunami warning in Hawaii the weekend prior to Halloween. At that time of the year, natural disasters are more abundant, which begs the question: Is your business prepared for a natural disaster crisis? (more…)


By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations

Mahalo to all those who applied for the FMPR scholarship. We will announce the recipient in May.

In the next few months, teenagers from all over Kaua`i will be receiving acceptance letters from colleges and their parents will begin preparing to have empty nests. It will be an exciting time for many, and for some, a time of apprehension. Students will wonder what the new school year at college brings for them in terms of academic challenges and social situations. Parents will wonder how they will pay tuitions, especially in this challenging economy. But still, those who have the opportunity to pursue higher education will find a way. Fujita & Miura Public Relations would like to join those families investing in education by awarding one $1,000 scholarship to a Kaua`i student pursuing their bachelor’s degree or a graduate degree.

The selection of FMPR Scholars is based upon Kaua`i residents and students who:

  1. Are pursuing undergraduate or graduate degrees, preferably in communications or public relations.
  2. Are interested in owning or working for a small business and/or home-based business. – Are engaged in entrepreneurial activities.
  3. Have the intention to come home to and pursue their livelihoods on Kaua`i after undergraduate or graduate school.
  4. Are engaged in community service and wish to advance the Kaua`i community after college.
  5. Have proven intellectual and academic achievements.
  6. Show integrity of character and an interest in helping others.
  7. Have the ability to lead and the motivation to use their talents to the fullest.

Applications as well as detailed instructions can be found at Completed applications are due by March 30, 2009, and the FMPR Scholar for 2009 will be announced on May 1, 2009.

We are looking forward to learning about applicants’ aspirations and plans for the future; about how they plan to make an effective contribution to the world around them, and to Kaua`i in particular; and how they will blend their intellectual talents and concern for others to play an influential role in the betterment of society, wherever their careers might take them. When we award our first Fujita & Miura Public Relations Scholarship it will be our honor and privilege to wish that student well as they head off to college, and to demonstrate our great optimism for the future of our youth and our island.


By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations

We have a client for which budget cuts have severely restricted their ability to serve their consumers as usual. In response, they are fighting to find funding from other sources, to build up their budget to what it was, so that they can continue doing what they’ve been doing in years past. We sat and listened, perceiving a bit of scrambling and panic on the client’s part, and finally said, “Maybe you could evolve instead.”

Our client’s dilemma is all too common in today’s economy. Kaua`i has been through economic hardship every decade on average, each time a major hurricane hits. When this happens, we hunker down, assess the damage, rebuild, and then the momentum gets our island going again. Resilience is American and local but it does require evolution, the ability to morph a bit according to the situation. And we will have a lot of new situations in the coming months, not the least of which is a new president and a new mayor.

The question is how to evolve logically. Start with relating to your publics. Find out what you’re consumers want, what they like and don’t like about your products and services, and what will make it easier for them to patron you. You can gather this information for free, or virtually free, by talking to your customers informally and recording their answers, conducting focus groups and providing refreshments and discounts for your services, or sending out an email survey. Once you cull the responses, develop some actionable items, and most importantly, begin implementing the tactics. Finally, tell consumers what your new plans are. In other words, let them know how you and your company will evolve to serve them.


By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations

A few weeks ago, we traveled to O`ahu with a friend and client who is also a KCC professor. We ate at Side Street Inn and as soon as the waitress approached, our client looked at her nametag and addressed her by name. After Kara took our order, our client explained, “You know, I always ask this question on my students’ test: what’s the name of the janitor who cleans here?” He said that students in the service industry need to understand that everyone in a restaurant is important in and should be recognized for making the business work, from the dishwasher to the chef.

That lesson really struck us, partially because we could relate to it so well. In the eight years that we’ve been in business, we’ve come to know how important it is to have a good relationship with our clients’ administrative assistants. After all, they control the schedules, mail, email, phones, and much more, even critical decisions. Often, they are the face of the company in the community.

The other reason we liked this lesson from a public relations perspective is that it acknowledges that every business has many publics, within and outside the company, and that each of those groups are comprised of many individuals. All of those individuals are significant to the success of the business. So next time you embark on a communications campaign, pull everyone into the loop from the janitor to the boss.

And never underestimate the importance of all the other not-so-obvious publics as your potential ambassadors, from the FedEx and UPS folks to the AC repairperson, the solar contractor, the business supply order rep, etc. Your interactions with all of them are a reflection of your company’s image and level of service. If those interactions are negative or even forgettable, that will be the impression these publics have of your company. Likewise, if those interactions are positive and special, so will be your company’s image, which will trickle down to repeat sales, referrals, and profits.