Calderon, Ford are 2018 FMPR Scholars

Calderon, Ford are 2018 FMPR Scholars

Fujita & Miura Public Relations (FMPR) announced that Blake Calderon of Lihue, Kauai and Emma Ford of Souderton, Pennsylvania have been named the 2018 FMPR scholars and received a $1,000 scholarship each to use toward their college expenses. 

Calderon graduated from Kamehameha Schools Kapalama High School and received her associates degree from the University of Hawai`i. She is now attending the University of Hawaii – West O’ahu studying business administration with a concentration in marketing.

“Blake has a passion for creativity and innovation in marketing,” says Joy Miura Koerte, partner with FMPR. “Outside of school, she has personal projects to expand her knowledge and solidify her career on Kaua`i. We are so pleased to be able to contribute to her future.”

Says Calderon, “Having been away from my family for school since the age of 13, I am excited for the opportunities that having my own digital agency presents. In the near future, I hope to return back to Kauai to be with my family once again while helping local businesses with their digital marketing efforts.”

Ford graduated from Souderton Area High School in the top four in a class of 600. She will be attending Temple University in Philadelphia, Pennsylvania to study public relations.

Says Ford, “More than anything, I want to create a sense of belonging, a sense of change, a sense of pride.”

“Emma is a shining example of the kinds of scholars we love to support and see grow over the years,” says Jenny Fujita, also a partner with FMPR. “We have full faith that she will spend her life bettering the lives of others in our community.”

FMPR Scholars are chosen based on several key criteria: they are Kauai or Pennsylvania residents and students who are pursuing undergraduate or graduate degrees, preferably in communications or public relations; are interested in owning or working for a small business and/or home-based business; engaged in entrepreneurial activities; intend to come home to and pursue their livelihoods in their local communities after undergraduate or graduate school; are engaged in community service and wish to advance their local community after college; have proven intellectual and academic achievements; show integrity of character and an interest in helping others; and have the ability to lead and the motivation to use their talents to the fullest.

Fujita & Miura Public Relations is a full service communications consulting firm located on Kauai, Hawaii and in the Greater Lehigh Valley, Pennsylvania. Since 2000, FMPR has been providing strategic advice and services to businesses and nonprofit organizations to help them achieve their goals.

Jose is 2017 FMPR Scholar

Jose is 2017 FMPR Scholar

Fujita & Miura Public Relations (FMPR) announced that Uakea Jose of Kekaha has been awarded as the 2017 FMPR scholar and received a $1,000 scholarship to use toward her college expenses.  Jose graduated from Kamehameha High School at Kapalama and will receive her Bachelor of Arts degree from Loyola Marymount University in 2018 with a double major in psychology and communications studies.

“Uakea is the first of her family to attend a four-year institution.  That alone is a great achievement, but she also has so many other accomplishments under her belt from being the marketing manager of an entertainment business to teaching children in LA how to play ukulele,” says Joy Miura Koerte, partner with FMPR. “Uakea has a beautiful heart and mind and we are so pleased to be able to contribute to her future.”

Jose graduated high school with a 3.83 GPA, and currently maintains a 3.96 GPA in college. At Loyola Marymount University, she is the incoming marketing manager for Mane Entertainment and the president of the Creare Service Organization that focuses on creating opportunities for children. She is a Student Service and Leadership Award Recipient, a member of the Alpha Kappa Nu: Jesuit Honor Society, and has been on the Dean’s List since 2014.

Says Jose, “My three key ‘loves’ and foundational aspects in my life are my Hawaiian culture, psychology, and music. By combining all three, I plan to open my own private practice in marriage and family therapy with a holistic approach that includes music, art, and sustainability for Native Hawaiian people.”

Jose continues, “My past experiences shape my future and all that I want to do with it. I intend to go forward with the guidance of my history and culture because then in trying to serve it, I will have the tools and appreciation I need to do it justice. At the end of the day, Mother Teresa reminds us that ‘we can do not great things; only small things with great love.’ I am determined to express this great love by attending to my loves of psychology, creativity, and most importantly, Hawaiʻi.”

Jose is the daughter of Brenda Jose and Richard Jose of Kekaha.

“Uakea is a shining example of the kinds of scholars we love to support and see grow over the years,” says Jenny Fujita, also a partner with FMPR. “She is clearly a pioneer already and we have full faith that she will spend her life bettering the lives of others in our community.”

FMPR Scholars are chosen based on several key criteria: they are Kaua`i residents and students who are pursuing undergraduate or graduate degrees, preferably in communications or public relations; are interested in owning or working for a small business and/or home-based business; engaged in entrepreneurial activities; intend to come home to and pursue their livelihoods in their local communities after undergraduate or graduate school; are engaged in community service and wish to advance their local community after college; have proven intellectual and academic achievements; show integrity of character and an interest in helping others; and have the ability to lead and the motivation to use their talents to the fullest.

Fujita & Miura Public Relations is a full-service communications consulting firm located on Kaua`i, Hawai`i and in the Greater Lehigh Valley, Pennsylvania. Since 2000, FMPR has been providing strategic advice and services to businesses and nonprofit organizations to help them achieve their goals.

2017 FMPR Scholarship Now Available

2017 FMPR Scholarship Now Available

The 2017 FMPR Scholarship Application period is now open. Deadline to submit a completed application packet for consideration is April 30, 2017.

Since 2009, FMPR has awarded two $1,000 scholarships annually, one to a Kauai student and one to a Pennsylvania student pursuing their bachelor’s or graduate degree. FMPR Scholars are exemplary students and community members who:

  • Are pursuing undergraduate or graduate degrees, preferably in communications or public relations
  • Are interested in owning or working for a small business and/or home-based business
  • Are engaged in entrepreneurial activities
  • Have the intention to return to the communities in which they grew up after undergraduate or graduate school to pursue their livelihoods
  • Are engaged in community service and wish to advance their communities
  • Have proven intellectual and academic achievements
  • Show integrity of character and an interest in helping others
  • Have the ability to lead and the motivation to use their talents to the fullest
Yoshida Awarded as 2016 FMPR Scholar

Yoshida Awarded as 2016 FMPR Scholar

Fujita & Miura Public Relations (FMPR) announced that Brittney Yoshida of Kauai High School has been awarded as the 2016 FMPR scholar and received a $1,000 scholarship to use toward her college expenses.

“Brittney is an exemplary student, leader and product of Kauai who is poised to flourish in college and her future career,” says Jenny Fujita, partner with FMPR. “We are so pleased to be able to contribute to her education.”

Yoshida graduated high school with a 4.0 GPA and was All Student Body President. She participated in Kauai High School’s Academy of Hospitality and Tourism (AOHT) program that included a 120-hour summer internship at the Kaua`i Marriott Resort & Beach Club. Through her experience in AOHT, she has decided to pursue a career in event planning in the hotel industry. She will be attending the University of Nevada Las Vegas this fall.

“We are very impressed with Brittney’s values and philosophy in regards to community service,” says Joy Miura Koerte, also a partner with FMPR. “Her desire and willingness to help others is admirable in a young adult.”

As a member of the Interact, Spanish, and Leo clubs, Yoshida was involved in numerous community service projects, such as food drives, clean-up projects, mentoring youth, and coaching.

Yoshida states, “We all can contribute in different ways. At any point in our lives, we can give time, talent and/or treasure. Sometimes we can give all three, at other times, we can only give one or two. As a student, the best way I can give back is with my time and my talent. At some point in my life, I hope to have enough financial resources to be able to give back with treasure.”

Yoshida is the daughter of Laurie and Vernon Yoshida of Lihue.

FMPR Scholars are chosen based on several key criteria: they are Kauai residents and students who are pursuing undergraduate or graduate degrees, preferably in communications or public relations; are interested in owning or working for a small business and/or home-based business; engaged in entrepreneurial activities; intend to come home to and pursue their livelihoods in their local communities after undergraduate or graduate school; are engaged in community service and wish to advance their local community after college; have proven intellectual and academic achievements; show integrity of character and an interest in helping others; and have the ability to lead and the motivation to use their talents to the fullest.

Ranked as one of Hawaii’s top PR firms, FMPR is a full service PR firm that provides the finest communications consulting services to clients in a variety of industries worldwide. FMPR specializes in communications strategies that are effective in our unique communities, where cultural and business nuances must be carefully navigated.

How To Get Your Wife to Stop Nagging You

How To Get Your Wife to Stop Nagging You

I once conducted a marketing training to a group of business professionals. During the training I shared that repetition is critical for audiences to retain messages, and that an individual needs to hear a message at least six times for them to understand and act on it.  I advised these professionals to “repeat, repeat, repeat” their key messages to their customers.

As I was talking, one of the training participants popped his hand up to ask a question.  I called on him and he said, “I feel like my wife is always repeating the same thing over and over and over again to me.  But, the more she repeats, the more I don’t want to listen or do what she says.  Is there ever a time when repeating gets to be too much? And, more so…how do I stop my wife from nagging me?” (more…)

For Sale: Christian Riso Fine Art & Framing

For Sale: Christian Riso Fine Art & Framing

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Christian Riso Fine Art & Framing, a highly-profitable art gallery business in Old Koloa Town near Po`ipu, Kaua`i, is now for sale.

If you love art, Kaua`i, people, and the freedom of business ownership, this opportunity is for you.

  • A thriving art gallery since 1994
  • The only framer on Kaua`i’s South Shore
  • Strong financials
  • Valuable inventory including copyrights
  • Longstanding lease agreement
  • Nestled in the heart of one of the most popular visitor destinations on Kaua`i and in Hawai`i
  • Surrounded by unique shops and restaurants on Koloa Road like Sueoka Store and Pizzetta
  • A captive audience and heavy foot traffic
  • Training and financing are available to the right buyer
  • Sale price: $240,000

For more information, contact Jenny Fujita and Joy Miura Koerte at info@fmpr.net or (808) 245-3677.

Top 5 PR Fixes of 2015

IMG_5810Family relations involving children, divorce, social media and hurricane planning were the topics of the most read PR Fixes this year.  In case you missed them or need a recap, check out the top 5 The PR Fix for the Everyday Person posts of 2015:

  1. 5 Rules of Common Courtesy in Social Media
  2. What Kids of Divorce Want their Parents to Know
  3. Family Hurricane Plan
  4. 5 Aha! Uses for Thank You
  5. The PR Fix for Kids: Everyday Conversation

In addition to the above, here are our (the authors) top PR Fix Picks for 2015:

  1. How to Write Difficult Correspondence
  2. ‘But’ Out, ‘And’ In
  3. 10 Rules for Successful Family Meetings
  4. 5 Tips for Making More Home Cooked Meals
  5. 17 Ways to Shake Off the Holiday Funk

Thank you for your interest in and interactions with The PR Fix for the Everyday Person.  We would love to hear more about which articles resonated with you and what you would like us to write about in 2016.  Please share our website and Facebook page with your friends. We wish you and yours a New Year filled with peace, happiness and love!

17 Ways to Shake Off the Holiday Funk

IMG_9721Do you ever fall into the holiday funk?  You know what we mean, that feeling of being overloaded with obligations and activities during the end of the year.  The holiday funk can also be brought on by feelings of loneliness or sadness due to a loved one who has passed, a relationship that is broken, or even bad holiday experiences of the past.  I think we all go through periods of the holiday funk from time to time.

While there are many reasons that we and up in a holiday funk, we need to remember that we can choose not to be prisoners of the holidays, but rather drivers of the experience that we want.  A good place to start is deciding what is truly important to you this holiday season and work towards that goal.  Ask yourself, “What will make me happy this holidays?”  For some, it may be spending time with family.  For others, it may be enjoying peace and quiet at home and catching up on much needed rest.  It may even be taking a trip and getting away from home.  Then, stick with your goal. Do whatever it takes for you to achieve it and resist the feeling of guilt if you forgo a tradition or turn down an invitation. (more…)

Get Uncomfortable to Move Forward

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When we experience challenging times, such as dissatisfaction with a job or a breakdown of a relationship, it often feels like there are no good options.  You may feel exasperated because you don’t know what next step to take or if everything will work out when you do take a next step.  Something that we’ve learned over time is that to move forward, you may have to do things that feel uncomfortable.   (more…)

How Not to Overindulge During the Holidays

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I’ll admit it. I am so guilty of overindulging in many ways during the holidays.  I usually end up wearing leggings everyday after the New Year because my pants feel a bit too snug from all of the food I consumed.

Over-eating, over-scheduling, over-spending, etc. is fine once a while, but with more than a month of festivities from Thanksgiving through the New Year, overindulging can catch up with you, and its consequences may last longer than you expect.  For example, we all know someone who had a bit too much to drink at a holiday party that resulted in some crazy behavior.  These stories are then retold every year, probably more often than ‘The Night Before Christmas.”

This year, I’m intent on reigning in my overindulging and have come up with a few ideas to combat the indulge monster within me: (more…)

What Kids of Divorce Want Their Parents to Know

FullSizeRenderMany of us come from families in which our parents have gotten divorced.  Children of divorced parents experience mental, emotional, and even physical strain that weighs heavy on them, not only in the early stages of divorce but also in various ways for the rest of their lives.   While divorce is common these days, this does not lessen the hurt, sadness, anger, and confusion that children in these situations feel.

In my experience, here is what kids of divorce want their parents to know: (more…)

How to Best Communicate with Senior Citizens

IMG_2831 copyMy grandfather has a bit of difficulty hearing sometimes, especially when he chooses not to wear his hearing aid (chuckle, chuckle).  Phone conversations with him can be challenging and involves a lot of yelling and eventually spelling out words on my end.  Once a conversation that should have taken 20-seconds ended up being a 2-minute cacophony of frustration on both ends.  That said, I love my 86-year-old grandfather dearly, and he is fairly tech savvy.  He uses a smart phone and email.  So, in recent years I’ve come to text and email him as much as possible.  It’s an easy way for us to communicate clearly with each other.

Senior citizens, individuals who are 65 years or older, are one of the largest, and growing, groups in our population. They are also some of our most important publics.  In our personal lives, seniors are our grandparents, aunties, uncles, mentors, and neighbors.  In business, older individuals can be the most loyal customers with big buying power.  Communication needs to take into account specific needs and preferences for people of all ages, including seniors. (more…)

Connection is Key

5.10 207 copyJenny recently happened upon a blog post by Rob Myers titled “There’s a Way to Stop Mass Shootings, and You Won’t Like It,”  and she immediately shared it with me.  What Rob asserts in the post is revolutionary and instantly makes so much sense.  He suggests that the way to stop mass shootings is to “Notice those around you who seem isolated, and engage them.”

Myers continues, “If every one of us did this we’d have a culture that was deeply committed to ensuring no one was left lonely. And make no mistake, as I’ve written before loneliness is what causes these shooters to lash out. People with solid connections to other people don’t indiscriminately fire guns at strangers.” (more…)

5 Ways to Invite Positivity into Your Life

IMG_7314“Be positive!”

“Have a positive attitude.”

We hear phrases and quotes all the time encouraging us to be more positive.  Deep down inside, we know that being positive is always better for our soul, actions and outcomes, but sometimes it’s very hard to keep an upbeat demeanor.

I was recently asked, “How can I be positive when so many bad things are happening in my life?”  To which I answered that being positive doesn’t mean that you constantly have a huge, fake clown smile on your face or are bounding with enthusiasm when you don’t feel it in your heart. Rather, it means you have a genuine feeling of optimism and block as much negativity from your experiences as possible.  Heading in this direction invites positivity, in people, in conversation, in results and more, into your life. (more…)

Not Ready to Be a Franchisee? Consider our PR Consulting Toolkit

You may not be ready to become a franchisee but you still want to be a PR consultant.  Or maybe you don’t need the ongoing support that our franchisees receive but you would like the templates and information to start your own consulting firm.  Consider our PR Consulting Toolkit, a turnkey system to help you hit the ground running as a successful PR consultant today. Your PR Consulting Toolkit includes:

  • Business policies, procedures and templates
  • A “PR Manual” with over 100 pages of PR templates, explanations and examples
  • An “Operations Manual” filled with business tips about how to start up, form a partnership, get clients, and more
  • Access to ongoing webinars and blog posts
  • Access to hundreds of tips in a completely searchable, interactive mentor blogsite
  • Free link listing and discounted ad rates for our International Partners web page
  • $500 referral incentive for executed PR Consulting Toolkit sales that you refer
  • Three hours of private mentoring

Email us today to inquire about our PR Consulting Toolkit.

Build Your Default Relationships

flowersThere are relationships in life that happen by default, such as with  co-workers, stepchildren, in laws, college roommates, or the parent of your child’s BFF.  In these cases, you find yourself automatically connected to someone, who you may not have normally chosen to befriend, because of your relationship with your loved one or work. Default relationships are not to be underestimated. They could make or break your most important relationships.

So, what if you don’t particularly get along with your default relationships?  You don’t have to be besties with these folks, but you do need to put time and effort into making these interactions easy going and comfortable. Why? Because your relationship with your spouse or child or status at work depend on it.  A peaceful family or workplace is a content one.  You never want your spouse to feel like he has to choose between his parents or you or his children from a previous marriage or you.  That’s not fair.

Here are 5 ways to connect with your default relationships: (more…)

Too Late for Marriage?

Too Late for Marriage?

One of our PR Fix Facebook friends asked for advice because she felt she was “too late for marriage,” yet didn’t want to remain single. We hope our response might be helpful to others as well. Here’s what we recommended:

Dear Friend,

There is someone for everyone, regardless of age, and many people worldwide find love and marry later in life. Believe this. Be confident and optimistic, have faith, be open, and make room for another in your life.

It has helped many people to write down the type of person they are looking for as well as the way they will feel when they are in a good relationship. Think about all of those beautiful emotions and the happiness and contentment you will feel when you are married — and then let the dream go and know that it will come true. You do not need to worry or attach to the dream.

Also consider the many wonderful qualities you have to offer someone and continually remind yourself who you are. When you know who you are, it shows to others.

Make sure you are socializing with people you enjoy and that you are acting in a way that attracts people (rather than pushing them away).  Many of the posts on The PR Fix for the Everyday Person talk about ways to attract versus repel.

Finally, there have been many accounts of single people who have made room in their life for someone and then that special someone appeared. For example, sleep on one side of the bed (instead of in the middle), use only half of your closet, leave empty space on your bookshelf, etc. These examples are all ways you can act in expectation of someone special arriving in your life. We wish you all the very best. Please keep us updated. We look forward to hearing good news from you soon!

If you would like some PR Fix advice from us, please message us on our The PR Fix for the Everyday Person Facebook page or in the comments below.

The PR Fix for Kids: Everyday Conversation

Beach BudsWe believe that one of the building blocks of fostering good relationships is being easy and comfortable with conversation in everyday social situations, such as at work, school, the drugstore, the gym, etc.  Having a friendly demeanor, grace and tact in everyday conversation are learned skills that take practice.  Many of us hone these skills through experience.  Often, this happens as we get older, move away from home, and become independent.

When I look back on my younger years, I realize that I only began thoughtfully considering my social etiquette in college, where I found myself in a new city full of strangers and a variety of cultural and societal norms that I was a bit unfamiliar with.  I grew up in a small island community where everyone knew each other or were somehow connected, and this set a scene for mostly casual, comfortable personal interactions.  I didn’t consider myself uncouth or anti-social, but apprehensive and awkward at times.  I think that this resulted in somewhat holding myself back on exploring a handful of opportunities.  As the saying goes, I lived and learned, and I am appreciative for my experiences as it helped me grow. (more…)

End Your Civil War

IMG_0567Given the choice, few people want to visit or live in a country in a state of civil war. Likewise, few people want to visit or be someone who is at war with themselves. When you’re facing internal battles you are just like a country in a state of civil war. You’re distracted, you have little attention for anything besides your unrest, you may be irritable, you may collapse and isolate yourself, and when you do finally see the light, it’s hard work to fully recover.

Many people don’t even realize that they’re in a state of civil war. Like those who live in war zones, they get used to being on edge, to living in conflict, to that feeling of malaise, and to being in survival mode all the time. They don’t remember what it feels like to be happy and at ease, or to be confident and decisive, or how to thrive instead of just survive. (more…)