We love Stuart Elliott’s advertising articles in the New York Times. This one we thought was particularly good, given the need to have smart marketing campaigns these days that effectively attract consumers and inspire them to buy your products or services.
The article features the Smithsonian Institution’s new campaign to “generate visits to a section of Smithsonian magazine’s Web site where admission cards needed for the free museum entry can be found. Cards are also available in the September issue of the magazine.” Ergo, buy none, get one or BNGO versus the more popular buy one, get one or BOGO type of marketing campaign.
Check out the full article, The Best Things in Life Are Free — for a Day, Anyway, to gain some insight about how your business can give something to get something in return.