 CASE
STUDY: HOORAY FOR HOLLYWOOD
By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations,
LLC. In
this season of awards and events - the Emmy's, the Grammy's, the Oscars - we can
take a public relations technique clue from designers in the fashion world. When
those famous celebrities come strolling down the red carpet,
the media always
asks, "Who are you wearing?" "My dress is a so and so, my shoes
are done by X, and my jewelry is custom-made by blah blah." comes the reply. What
can we learn from this? We might not have such high profile events to attend here
on Kauai, but the idea is the same. If there's a local event, especially one in
which some of your constituencies might attend, consider not only attending but
donating your products or services to the affair. Your donation need not be a
$200,000 yellow diamond necklace or a sequined gown. Paper to print the dinner
programs, sashes for the chairs, door prize
bumper stickers -- almost anything
will do. As
a "mahalo" to those who provide these gifts in kind, event planners
will often give donors credit in the program, on the invitations, or by announcing
their business names at the event. Even better, if your donated item is especially
unique or useful, you might be able to start a word-of-mouth buzz about your product
and provoke the question, "Who made this?" or "What is this?"
or "Where can I get more of these?" This buzz could increase your profile
and income at the same time. |
