Not Ready to Be a Franchisee? Consider our PR Consulting Toolkit

You may not be ready to become a franchisee but you still want to be a PR consultant.  Or maybe you don’t need the ongoing support that our franchisees receive but you would like the templates and information to start your own consulting firm.  Consider our PR Consulting Toolkit, a turnkey system to help you hit the ground running as a successful PR consultant today. Your PR Consulting Toolkit includes:

  • Business policies, procedures and templates
  • A “PR Manual” with over 100 pages of PR templates, explanations and examples
  • An “Operations Manual” filled with business tips about how to start up, form a partnership, get clients, and more
  • Access to ongoing webinars and blog posts
  • Access to hundreds of tips in a completely searchable, interactive mentor blogsite
  • Free link listing and discounted ad rates for our International Partners web page
  • $500 referral incentive for executed PR Consulting Toolkit sales that you refer
  • Three hours of private mentoring

Email us today to inquire about our PR Consulting Toolkit.

Great Things About Being a PR Consultant

If you have strong, longtime relationships in your community; excellent writing and communication skills; a creative, entrepreneurial spirit; a friendly, professional demeanor; a love and concern for business, commerce, the economy, and your community; and a desire and need to care for your family and home while having an esteemed career, PR consulting and our Your Public Is Waiting™ franchise may be a dream come true for you. (more…)

Our Story: Becoming PR Consultants

J&JLaughingWe began our business in the year 2000. Joy had just graduated from Pepperdine University with a degree in public relations  and had done some in-house work in a public relations firm as well as some PR consulting on her own. Jenny had been in the workforce for 10 years doing advertising, fundraising, and public relations. The year before Joy graduated from college, she began interning with Jenny, and we quickly realized that we were a great team, both professionally and personally. And so, Fujita & Miura Public Relations (FMPR) was born. (more…)

Be a PR Consultant

Do you want to work from home as a PR consultant, own a lucrative business, and maintain independence and flexibility in your professional life? The Your Public Is Waiting™ PR consulting franchise, created by an award-winning firm with over 14 years of successful PR consulting experience, may be the opportunity for you!

When we first started our company, we dreamed of owning a business that allowed us to work from home, have flexible time for our families, and be held in high regard in our community. For more than 16 years, we have molded our business into a thriving entity that has enhanced both our professional and personal lives.  In fact, we were awarded the U.S. Small Business Administration Home-Based Business Champion of the Year in 2006.  If this is a lifestyle that you are interested in pursuing, we want to help you achieve it.  Join our elite network of professionals. Become a PR consultant today.  Because your public is waiting. (more…)

Collaboration: ‘Downtown Abbey’ and wine

red_wine_glass_clip_art_13203We often encourage our clients to collaborate with other businesses or organizations to expand their reach, leverage positives, and produce win-wins. We came across an article on TODAY.com that features how a wine company saw an opportunity to maximize the popularity of the hit TV show “Downtown Abbey” and created a “Downtown Abbey” wine. This is exactly what we mean by collaborating to win. How can your business collaborate or form a partnership to benefit both parties and increase sales, visibility, loyalty, etc.?

When considering a collaboration, remember:

  • The collaboration can be short term, such as co-hosting an event, or longer term such as a product collaboration like the “Downtown Abbey” wine.
  • Be open to collaborating with others outside your usual circle. Collaborations don’t have to stay within industries or between like organizations. As long as both parties will benefit, go for it!
  • Only partner with organizations that hold fast to the same values as you do, such as great customer service, fair pricing, etc., so that you maintain your brand and reputation.
  • Put everything in writing so that each party is clear about expectations and responsibilities and to ensure a successful partnership.

Read the full article “Debut ‘Downtown Abbey’ wines are fit for a lord” on TODAY.com.

Are You Linked?

LinkedInlogoThere are so many social media options these days, though for professionals, few have the benefits of LinkedIn, without the downsides.

LinkedIn started out in the living room of co-founder Reid Hoffman in 2002 and the site officially launched in 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.  As of February 2012, LinkedIn operates the world’s largest professional network on the Internet with more than 150 million members in over 200 countries and territories.  To us, this makes having a LinkedIn profile as basic as being a member of your local Chamber of Commerce. (more…)

The Right PR Slice

RightSliceWe “like” The Right Slice. On Facebook. And otherwise.  The company makes deep dish pies with hand-rolled butter crusts filled to the brim with local Kaua`i ingredients. They’ve got a nice website and are astute in their social media interaction. Recently, they placed an offer on their Facebook page asking for “volunteers” to test a bake-at-home pie and provide feedback about their experience. (more…)

What Are You Waiting For?

What Are You Waiting For?

We’ve been in business for 11 years now.  We’ve had our share of ups and downs but overall, we’ve been very fortunate to have a thriving business that has met both our financial and personal needs. One of the greatest lessons we’ve learned, especially recently as we move into our twelfth year, is that to achieve your goals you have to have a “make it or break it” mindset. In other words, go for it, all out, no regrets.  Give it everything you have now.

This is important particularly when it comes to PR. Public relations is often one of those things that comes second to business operations.  And yet, relating to your publics well must go hand-in-hand with your everyday operations.  If you’re not forging good relationships and improving the ones you have every day through every interaction, then your business may eventually fizzle out and your operations will be for naught.

If you have a list of PR or promotional ideas for your business, either written or in your head, pick the top three and implement them. Be clear about your goals, do the best job you can, and enjoy the process of building strong relationships with the people that matter most to your business success.

So what are you waiting for? Your public is waiting. Reach out to them today.

5 Reasons to Have a Fact Sheet

number_5There inevitably comes a time in every client interaction in which we recommend that they create a fact sheet, also known as an information paper or white paper. The fact sheet is one of the most simple, effective pieces of corporate communication. Why? Here are five good reasons.

(1) Fact sheets are short. The rule of thumb is to keep a fact sheet to one page. One page is all you need to communicate the key messages about your company or one of your company’s products, services or issues. One page is also all that people will read. No one has the time or wants to read long content. If your fact sheet is bleeding over to two pages, revise it and revise it again until it’s one page.  Take out all unnecessary points and words.  If you’re finding it impossible to get your fact sheet to one page, chances are good that you need another fact sheet to tackle a portion of the information.  Whatever you do, don’t make the font miniscule to pare down the text. (more…)

Orchestra Bankruptcy Could Have Been Avoided with Marketing

orchestraRecently the Philadelphia Orchestra, an institution in the City of Brotherly Love, announced that it was declaring bankruptcy.

According to Newsworks.com, orchestra president Allison Vulgamore said, “We actually have not marketed our concerts very well, and not spent sufficient funds on marketing.” The article continued to say that “Insufficient marketing is one of many elements causing the orchestra to come up short” and that “…organizations such as the orchestra tend to focus their marketing dollars on subscription sales because it’s more efficient, but they will have to change with consumer patterns.” (more…)

Harnessing the Spirit of Giving in Business

moneygiftThere’s a trend these days in corporate charitable giving, and it’s being led by the biggest of the big guys. Take Pepsi, Starbucks and Disney.

Pepsi’s Refresh Project is a social media/philanthropy hybrid that funds important initiatives from improving schools to building parks and playgrounds, and supporting new business ideas. In fact, in 2010, Pepsi gave up its Super Bowl ad and allowed small budding companies to advertise in its place. Pepsi defines the Refresh Project as “The New Pepsi Challenge.” In the process of helping causes through millions of dollars of donations, they attract millions of fans to their social media sites to vote on which projects get funded. Everyone wins. (more…)

Is Your Business Up With the Trends?

springwiseWe are religious readers of Springwise, which defines itself as “one of the world’s leading sources of new business ideas.”  Every week, they automatically send us blurbs about new business trends that have been identified by over 8,000 “spotters” worldwide. Recently, Springwise summed up its “Top 20 business ideas and opportunities for 2011.” There were some interesting findings. (more…)

Make it Easy for Customers to Contact You

Make it Easy for Customers to Contact You

Many times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location.  Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease: (more…)

Twitter Amazes Us Again…and even serves up a cup of cocoa.

hot-chocolateOk, so we’ve blogged about Twitter and its benefits a few times before But as we Tweet more and more, it’s amazing to see how Twitter has opened up a whole new meaning to communication, connectivity, and customer service.

First of all, Twitter gives you a one-degree separation between you and the people and businesses on Twitter. Move out of the way, Kevin Bacon, Twitter’s got you beat!  It’s so easy to Tweet your favorite celebrity, reporter, business, and so on. Of course you’ll need to do a little investigating (quick Google search) to make sure the user you’re tweeting is the “real” person or business you’re looking for (versus imposters). And, many times, they will reply back to you. We’ve tweeted to and received replies from Al Roker, KGMB9 News, Starbucks, Zippy’s, and Andy Bumatai, to name a few. So cool! We know it’s cheesy to be star struck, but we don’t care…we LOVE it!  As a frequent Starbucks drinker, I was thrilled and very impressed with the prompt response I got when I tweeted @Starbucks a question one day. In terms of brand loyalty, can you imagine how my original warm-and-fuzzy feelings for my favorite coffee stop got even warmer and fuzzier (and led to more visits and purchases)? (more…)