Non-Profit Organizations

Baptism 063One of the easiest ways to boost your relationships, whether it may be with a friend, family member, colleague, etc., is to keep in touch.  This may seem like a simple act with minimal effect, but it will truly enhance any of your relationships from those with whom you are the closest to casual acquaintances. One of our FMPR Scholars has kept in touch with us regularly for years.  We ask each of our recipients to send us an update of their schooling at the end of the year that they received our award. So they are  only required to contact us once.  This didn't stop this one particular Scholar from keeping in touch after every semester as she pursued her degree.  We loved receiving the letters from her.  Her mom would also email us updates and photos from time to time.  When they wrote, they would always express gratitude for our scholarship.  Because we developed a relationship with her and her mother over the years as they continued to reach out to us, we decided to award her with an additional scholarship.  This individual has become so special to us, and we'll do whatever we we can to help her succeed.  Our feelings for her were cultivated through her constant communication with us.  
donationIt's that time of the year when people start delivering their holiday cards, gifts and well-wishes for the new year. And every year, it seems to be a struggle when it comes to figuring out what you are going to give or send. When you feel like you have exhausted every option out there, do you ask yourself, "what can I do differently this year?"  
LinkedInlogoThere are so many social media options these days, though for professionals, few have the benefits of LinkedIn, without the downsides. LinkedIn started out in the living room of co-founder Reid Hoffman in 2002 and the site officially launched in 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.  As of February 2012, LinkedIn operates the world’s largest professional network on the Internet with more than 150 million members in over 200 countries and territories.  To us, this makes having a LinkedIn profile as basic as being a member of your local Chamber of Commerce.
RightSliceWe “like” The Right Slice. On Facebook. And otherwise.  The company makes deep dish pies with hand-rolled butter crusts filled to the brim with local Kaua`i ingredients. They’ve got a nice website and are astute in their social media interaction. Recently, they placed an offer on their Facebook page asking for “volunteers” to test a bake-at-home pie and provide feedback about their experience.
number_5There inevitably comes a time in every client interaction in which we recommend that they create a fact sheet, also known as an information paper or white paper. The fact sheet is one of the most simple, effective pieces of corporate communication. Why? Here are five good reasons. (1) Fact sheets are short. The rule of thumb is to keep a fact sheet to one page. One page is all you need to communicate the key messages about your company or one of your company’s products, services or issues. One page is also all that people will read. No one has the time or wants to read long content. If your fact sheet is bleeding over to two pages, revise it and revise it again until it’s one page.  Take out all unnecessary points and words.  If you’re finding it impossible to get your fact sheet to one page, chances are good that you need another fact sheet to tackle a portion of the information.  Whatever you do, don’t make the font miniscule to pare down the text.
orchestraRecently the Philadelphia Orchestra, an institution in the City of Brotherly Love, announced that it was declaring bankruptcy. According to Newsworks.com, orchestra president Allison Vulgamore said, “We actually have not marketed our concerts very well, and not spent sufficient funds on marketing.” The article continued to say that “Insufficient marketing is one of many elements causing the orchestra to come up short” and that “…organizations such as the orchestra tend to focus their marketing dollars on subscription sales because it's more efficient, but they will have to change with consumer patterns.”