One of the first rules of publicizing an event is telling people about it. Obvious, right? But so many businesses and organizations don’t follow this rule. Public relations presents a simple, free way to get the word out about your event: write and submit a calendar item. Here are the steps to doing that: (more…)
Our How to Write a Fact Sheet post is one of our most widely read tips, so we wanted to give you some information on how to use your fact sheet as a springboard to create your other company communications. (more…)
Have you ever spent hours working on a project, maybe even working with several vendors, and when you bring the final draft to your boss or client for approval, they want it tweaked so much so that you’re practically back at square one? “Ahhhhhh!” Over the years, we’ve learned a lot about approval processes, so here are our six secrets to getting fast, easy approvals. (more…)
Good PR often involves calling out your publics to events, whether fun or serious. The best events begin with a solid plan. The following is an outline for a plan that will help you have a high impact event with minimal hassles. (more…)
Our How to Write a Fact Sheet post has consistently been one of our most popular tips over the past few years. To follow up on that, we wanted to provide you with our top three rules for a powerful fact sheet. It is important to note here that a fact sheet is an introductory educational piece that spurs initial action, such as requesting more information, checking out a website, visiting a store, etc.
The rules below are essential though often over-looked, yet, if followed, they are sure to boost the communication of your key messages to your target publics. (more…)