Hiring a PR Consultant: How it Works

contractThe one thing all of our potential clients, large and small, want to know when they’re considering hiring us is, “How does it work?” Hiring any consultant is an investment so it’s important to be prepared before jumping in. We can’t tell you how all consultants work, but we can give you an overview of what happens before we sign a contract with a client. (more…)

Timing is (Almost) Everything

Timing is (Almost) Everything

One thing’s for sure, you realize how important timing is when it’s bad. Like when you have a nine-pound fully-cooked ham and you think it’ll only take 15 minutes to warm up until you realize the directions say 15 minutes per pound. Or when you buy a load of stock and the next day the price falls $10 per share and isn’t expected to recover for the next few years.  Well, it’s the same thing in PR. Timing is critical. (more…)

Happy Anniversary

Happy Anniversary

A few weeks ago, Fujita & Miura Public Relations celebrated its 10th anniversary. We can’t believe 10 years passed so quickly.  We’d like to extend a big mahalo to all of our clients, `ohana, friends, and mentors who helped us survive and thrive through the years. We’d also like to consider the PR opportunities that anniversaries offer.

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Public Relations: Holiday Style

Public Relations: Holiday Style

The holidays are not only a time for food and festivities, but they also present excellent public relations (PR) opportunities for businesses. Now is the perfect time to focus on your business relationships with employees, customers, shareholders, vendors, legislators or other local businesses; thank those who’ve helped your company run smoothly throughout the year; and spread the holiday cheer.

The following are a few ways to put a little PR spice into your business’ holiday strategy: (more…)

How to Write a Press Release

Press ReleaseHow do reporters know about all the important things happening in the community? One of the most common ways news stories are generated is through press releases. A press, or news, release is a document that is issued to the media and highlights a newsworthy topic about an organization or individual, in hopes that the media will print or broadcast the story. While social media and other emerging methods of pitching stories to reporters are increasingly available, the traditional press release can go a long way for many businesses.  (more…)

How to Get What You Want: Ask

How to Get What You Want: Ask

Do you know what the first rule is of getting what you want? Ask. Yes, that’s it. We have been intrigued over the years at how often nonprofits simply forget to ask for a donation. By the same token, prior to the recent election, many candidates whom we know, some very well, never asked directly for our vote. Whether it’s fundraising, political campaigning, or selling a product or service, you must connect with your potential donors, voters, or consumers and ask them to do what you want them to. The PR key is asking the right people in a gracious and effective way, at the right time. (more…)

Keep Your Current Customers

Keep Your Current Customers

We’ve all seen those promotions that companies use to try and attract new customers – gifts, cut rates, special offers, etc.  Those kinds of efforts are great and there is a place for recruiting new business, for sure. But what about your current customers, those folks that have stuck with you through all the economic ups and downs, those donors who give a little each year? They are your most valuable assets, and they deserve stewarding and attention. (more…)

Hurricane Communication Tips for Businesses

hurricane preparednessKauai, Florida, and Louisiana (to name a few) businesses have learned from past experiences that one can never be too prepared for a hurricane or other natural disaster. Especially since each business has a base of people for whom it is responsible, whether it’s employees, vendors, customers, or the public at large. As we enter the heart of our hurricane season, we bring you these seven helpful tips to help your business prepare for a hurricane from a public relations angle.

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PR Starts with You

PR Starts with You

Many think that successful public relations (PR) efforts are solely the result of ingenious strategy and perfectly timed implementation. While that’s partially true, your outward appearance has a considerable effect on PR. We all have bad days when we’re running late, and once we finally get to work, realize that we forgot some documents at home, or even worse, didn’t brush our teeth! But one bad day can create a nearly permanent bad image of your company.

You know the basics of presenting yourself well: have good hygiene, dress appropriately, and be neat. Here are a few “advanced” tips to making stunning impressions: (more…)

Make it Easy for Customers to Contact You

Make it Easy for Customers to Contact You

Many times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location.  Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease: (more…)

Is it Time to Update Your Website?

Is it Time to Update Your Website?

By Michelle Harrington
This post is brought to you by
Emagine Web Marketing, an associate of Fujita & Miura Public Relations. Emagine Web Marketing is a development and marketing company that helps small businesses expand their reach and increase sales online through innovative and effective web marketing and optimization strategies.

Growth is an ever-present, integral part of a successful business. Like a well-tended garden, the growth of your business will remain vital and able to withstand the ever-changing landscape in market and economy. Your website is no different – the success of your website relies on the quality of attention and maintenance you put into it. (more…)

Connect the Dots

blk_dots_white1_400x372We’ve just completed a round of holidays and most of us have spent a good amount of time with friends, family, and co-workers in the process of celebrating.  Though holiday get-togethers can sometimes be stressful, it’s important to recognize how very important they are.  “Psychology Today” recently reported that “In surveys to determine the factors that contribute most to human happiness, respondents consistently rate connection to friends and family-love, intimacy, social affiliation-above wealth or fame, even above physical health…Loneliness isn’t about being alone; it’s about not feeling connected.” (more…)

4 Ways Kaua`i Businesses Can Thrive

4 Ways Kaua`i Businesses Can Thrive

This post is brought to you by guest columnist Ryan Esaki.  Esaki is a Kaua`i entrepreneur, one of the co-founders of the mega-popular ukulele website, ukuleleunderground.com as well as a small independent record label, Town Hero Records LLC. He is also a web strategies consultant.  For more information about Ryan Esaki, go to ryanesaki.com. (more…)

Top 3 Free PR Tips in Today’s Economy

Self-Storage-for-Business1We’ve found that while many are calling this a “challenging economy,” many businesses are making the best of the times.  So, if we all can put ourselves in the mindset that challenges are opportunities waiting to be unearthed, then here are three free PR tips for maximizing the times.

1)    Clean up and clear out.  Clutter is useless and takes up space that could be better used.  Having stacks of old things around is also unattractive.  Give your customers, your employees, and yourself more room to move around and a nice, organized space in which to work.  Be merciless about the clearing.  Donate items that you can no longer use to a nonprofit that might be able to use them.  Recycle what you can.  If there are things you absolutely cannot part with, organize them, label them, and put them in storage.  A cleaner, clearer workspace will make everyone feel better – your customers, your employees, and you, and it will symbolically provide the needed open space for useful, and perhaps moneymaking things and ideas. (more…)

Twitter Amazes Us Again…and even serves up a cup of cocoa.

hot-chocolateOk, so we’ve blogged about Twitter and its benefits a few times before But as we Tweet more and more, it’s amazing to see how Twitter has opened up a whole new meaning to communication, connectivity, and customer service.

First of all, Twitter gives you a one-degree separation between you and the people and businesses on Twitter. Move out of the way, Kevin Bacon, Twitter’s got you beat!  It’s so easy to Tweet your favorite celebrity, reporter, business, and so on. Of course you’ll need to do a little investigating (quick Google search) to make sure the user you’re tweeting is the “real” person or business you’re looking for (versus imposters). And, many times, they will reply back to you. We’ve tweeted to and received replies from Al Roker, KGMB9 News, Starbucks, Zippy’s, and Andy Bumatai, to name a few. So cool! We know it’s cheesy to be star struck, but we don’t care…we LOVE it!  As a frequent Starbucks drinker, I was thrilled and very impressed with the prompt response I got when I tweeted @Starbucks a question one day. In terms of brand loyalty, can you imagine how my original warm-and-fuzzy feelings for my favorite coffee stop got even warmer and fuzzier (and led to more visits and purchases)? (more…)

Tweet 16

twitter-blackTwitter, the social networking micro-blogging service, is gaining popularity like wildfire. Everyone from celebrities, news entities, politicians, businesses, non-profit organizations, and individuals like you and me, are using Twitter to connect with their publics.  According to mashable.com, Twitter has an expected 1,192 percent annual growth rate.  That’s astounding!  On Kauai, businesses such as No Ka Oi Landscape Service (@NKOLandscape), The Grand Hyatt Kauai (@GHKPoipu), Deja Vu Surf Hawaii (@dejavusurf), and more are tweeting about the latest news and activities in their companies and industries, and even offering exclusive tips and deals for their tweeting customers (check out Bubba Burger @Bubba_Burger).  (more…)

Connect with Your Publics

PeopleAccording to a book review by the Gallop Management Journal, “New Book Reveals Why Consumers Bond With Brands,” “The pursuit of brand devotion has driven companies to spend many millions of dollars every year on advertising, celebrity endorsements, loyalty programs, and fancy web sites. The result? Most companies still aren’t emotionally connecting with their customers…This research demonstrates that customer satisfaction is woefully insufficient when the goal is an ongoing exclusive relationship between a customer and a brand.” (more…)