(1) An emergency staffing structure. Who will be your company spokesperson(s)
and who will develop and implement emergency communications strategies?
(2)
A qualified spokesperson. Who knows enough about the business to provide accurate
company information? Have they been trained and are they prepared to speak confidently
with members of the media?
(3)
Employee guidelines. Are your employees aware of what their roles are in an emergency?
Do you have a communications process and plan in place that they are familiar
with?
(4)
Media policy. Do you have a policy on providing statements to the public and news
media on behalf of the company?
(5)
Sample documents. Are there any emergency communications documents you can prepare
ahead of time, like sample news releases and media talking points.
(6)
Contact list. Do you have an up-to-date contact list including emergency numbers
as well as your business's key customers and vendors?
(7)
Alternative communications tools. Do you have communications tools to reach your
contacts in case the usual ones aren't available? Phone lines and email may not
be a communications option.
