 ODE
TO PR IN '02 By
Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations
The year is a endin', you did all the PR you could, Your
budget was spent for high impact and a greater good. Promotions,
press releases, newsletters, speeches, You
did everything but skywrite your logo over Kauai's beaches. 2003
is approaching, but where do you start? Square
one? All over again? Is that very smart? Evaluate
your results: have your targets been hit, With
the key messages and strategies that you saw fit? What
worked and what didn't will help you decide, Things
to repeat or tweak for the next high tide. PR's
foundation of building relationships and reaching out, To
the right people in the right ways and times is the plan to tout. Using
the right recipe you'll derive your ideal outcome, Good
tactics and messengers will make you number one. Be
proactive, honest, and strategic with flair, Know
your public and your goals, be creative and aware. Take
aim, be focused, don't settle for less than your best, You'll
be successful in `03 with aloha and zest. |
