A few weeks ago, Fujita & Miura Public Relations celebrated its 10th anniversary. We can’t believe 10 years passed so quickly.  We’d like to extend a big mahalo to all of our clients, `ohana, friends, and mentors who helped us survive and thrive through the years. We’d also like to consider the PR opportunities that anniversaries offer.

If your business is celebrating an anniversary, take time to take stock. If your business isn’t commemorating a landmark anniversary any time soon, find one. Consider the products or services you offer. For example, if you sell light bulbs, find out when the light bulb was invented. If that leads nowhere, think about your past and present business leaders: look up the birthday of your organization’s founder or manager. Or, perhaps your industry as a whole is approaching a special milestone, or underwent a major transformation in the last decade. There’s always a good excuse to celebrate.

Once you’ve established the anniversary, decide on an appropriate way to mark it. Have a sale, host a party, or a plan a press conference. To make a really big deal, create a special logo for the anniversary year. If you want to downplay the event, observe the occasion in-house: hold a seminar for your employees or purchase small, meaningful gifts for your staff. And remember your retirees, those folks whose achievements gave shape to your organization.

When it comes to anniversaries, the key is to remember and honor our histories, what’s gone before us, and who paved the way for our current successes. Whatever you do, be sure to celebrate.  So for this holiday season, we declare for all of us a happy anniversary and many happy returns!

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