PUBLIC RELATIONS CONSULTING SERVICES

PUBLIC RELATIONS STRATEGIES
We develop detailed public relations strategies beginning with a comprehensive analysis of your situation and ending with a recommended plan of action. Strategies can be created for any goal, challenge, or purpose including promoting specific campaigns or events, dealing effectively with issues and crises, building a new business or product, or educating the public.

EMPLOYEE RELATIONS
Your best employees are the ones that are well informed about your company. We help you communicate with your employees through staff meetings, newsletters, an Intranet, etc., and formulate methods to pull you together as a strong team. Our goal is to make your employees become your ambassadors and invaluable assets to your business.

MEDIA RELATIONS
The media shapes your image with the public-at-large, so receiving positive, accurate coverage on your issues builds favorable impressions in your publics' minds. A solid media relations program includes developing press opportunities and contacts to build an editorial mindset; researching media outlets to create a proprietary database of key editors and news distribution channels; structuring an in-house lead processing and news distribution program; conducting press tours and media events; training in-house staff to deal with their publics and the media; and maintaining contact with key media.

COMMUNITY OUTREACH AND EDUCATION
Being a cornerstone in the local community strengthens your foundation and forges allies. Our customized outreach plans and processes help you positively impact your local community in your areas of concern and interest. Building strong affiliations with key constituents is critical to the success of any entity. We help you decide who your primary publics are and put you in touch with them at the right times, in the right ways.

CRISIS MANAGEMENT AND PREVENTION
If you're in trouble, we help you out of it by guiding you to manage issues and crises with courage, integrity and skill. If you're not in trouble, we help you stay that way with proactive business solutions such as taking an honest, hard look at your vulnerabilities and developing plans, policies and practices to prevent negative situations.

IMAGE DEVELOPMENT AND ENHANCEMENT
After a thorough analysis of your history, current situation, and goals, we help you determine your core strengths and brand. Then, we work with your to formulate a plan to ensure that your messages and good intentions are consistently and prominently displayed before the right publics.

WRITING
Collateral materials, websites, annual reports, speeches, employee notifications, customer outreach, press releases, manuals, business plans, policies, presentations, technical pieces -- you name it, we can write it. If you're a web designer, we will coordinate the project and produce and edit the copy.

WEBSITES
The Internet is a critical communications medium for many businesses today, so it's important to use it to your best business advantage. With our team of professional associates we develop your customized presence on the Web. Through extensive search engine research and listings, and proper key word usage and placement your online publics will find you quickly and easily.

CULTURAL ORIENTATIONS
Who better to orient you to Hawaii's culture than a fifth generation resident and a mainlander? Our customized cultural orientations review Kauai's unique and colorful history, culture, values, customs and traditions; tell you who's who on Kauai and in Hawaii; and provide a Hawaiian language and pidgin primer. Even simple things like knowing how to shake a local hand properly can help you avoid culture clashes as well as understand and appreciate Kauai's people and lifestyle.

COMMUNICATIONS TRAININGS
It's been said that "The art of communication is not only saying the right things at the right time, but leaving unsaid the wrong thing at the tempting moment." Our communications trainings are customized to meet your needs and tie in with your overall PR strategy. We develop and review your key messages, give you ally outreach tips, evaluate your past media coverage, familiarize you with members of the local media, provide media relations and interview guidelines, and offer public speaking instruction.

PUBLICITY/ADVERTISING/PROMOTIONS
Targeted publicity; print, radio, TV, or Internet advertising; and promotional campaigns can supplement your marketing and public relations foundation. We help you reflect your positive image to the masses and your primary publics with marketing tactics that suit your style.

FORMAL AFFAIRS AND BUSINESS EVENTS
Whether you need a shareholders meeting or a client reception, we take your business event to the next level by infusing specialized public relations tactics into the equation. If you want to host a lavish affair, like a chocolate martini party, a makeover extravaganza, an elegant high tea, or a masquerade ball, we coordinate all details of your gala from beginning to end.

PASS THE BIG BOX BILL CAMPAIGN
FMPR offers a valuable resource for those who are advocates of small, independent business and smart growth. Late in 2006, Kauai’s small, independent businesses were threatened by the emergence of big box retailers on Kauai (population 60,000). Fujita & Miura Public Relations was hired to develop a PR plan to assist these local businesses to pass a bill that limited the amount of floor space a retailer or wholesaler could occupy. The primary purpose of the bill was to preserve Kauai’s rural character and lifestyle and prevent adverse community impacts. This measure quickly became known as the Big Box Bill. The campaign, which was implemented over a six-month period, resulted in the Big Box Bill being passed through the Kauai County Planning Commission, passed unanimously by the Kauai County Council, and then signed into law by the Mayor of Kauai. Now, this highly successful PR plan, along with the accompanying testimony templates, ally emails, County Council bill, t-shirt and bumper sticker layouts, and more, as well as ten hours of consulting, is available to purchase. This investment will yield the possibility of a timeless and priceless legacy for local communities facing threats from big box retailers. Coalitions or entities that are interested in purchasing this plan can contact us for a detailed list of the plan’s outline and inclusions as well as references from those involved in passing Kauai’s Big Box Bill. We would be pleased to know that Kauai’s victories can be shared.

RECRUITMENT/HEADHUNTING
Securing the right professionals to carry forth your business' mission and goals is critical to your success. On Kauai, finding the right professionals can be challenging. We have a small population base, and executives need to not only be highly competent in their areas of expertise, but also well-connected and have a genuine understanding of the local culture and its nuances. FMPR has an excellent track record of helping our clients find and hire the right professionals.