We’ve been in business for 11 years now.  We’ve had our share of ups and downs but overall, we’ve been very fortunate to have a thriving business that has met both our financial and personal needs. One of the greatest lessons we’ve learned, especially recently as we move into our twelfth year, is that to achieve your goals you have to have a “make it or break it” mindset. In other words, go for it, all out, no regrets.  Give it everything you have now.

This is important particularly when it comes to PR. Public relations is often one of those things that comes second to business operations.  And yet, relating to your publics well must go hand-in-hand with your everyday operations.  If you’re not forging good relationships and improving the ones you have every day through every interaction, then your business may eventually fizzle out and your operations will be for naught.

If you have a list of PR or promotional ideas for your business, either written or in your head, pick the top three and implement them. Be clear about your goals, do the best job you can, and enjoy the process of building strong relationships with the people that matter most to your business success.

So what are you waiting for? Your public is waiting. Reach out to them today.

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