2017 FMPR Scholarship Now Available

2017 FMPR Scholarship Now Available

The 2017 FMPR Scholarship Application period is now open. Deadline to submit a completed application packet for consideration is April 30, 2017.

Since 2009, FMPR has awarded two $1,000 scholarships annually, one to a Kauai student and one to a Pennsylvania student pursuing their bachelor’s or graduate degree. FMPR Scholars are exemplary students and community members who:

  • Are pursuing undergraduate or graduate degrees, preferably in communications or public relations
  • Are interested in owning or working for a small business and/or home-based business
  • Are engaged in entrepreneurial activities
  • Have the intention to return to the communities in which they grew up after undergraduate or graduate school to pursue their livelihoods
  • Are engaged in community service and wish to advance their communities
  • Have proven intellectual and academic achievements
  • Show integrity of character and an interest in helping others
  • Have the ability to lead and the motivation to use their talents to the fullest
Yoshida Awarded as 2016 FMPR Scholar

Yoshida Awarded as 2016 FMPR Scholar

Fujita & Miura Public Relations (FMPR) announced that Brittney Yoshida of Kauai High School has been awarded as the 2016 FMPR scholar and received a $1,000 scholarship to use toward her college expenses.

“Brittney is an exemplary student, leader and product of Kauai who is poised to flourish in college and her future career,” says Jenny Fujita, partner with FMPR. “We are so pleased to be able to contribute to her education.”

Yoshida graduated high school with a 4.0 GPA and was All Student Body President. She participated in Kauai High School’s Academy of Hospitality and Tourism (AOHT) program that included a 120-hour summer internship at the Kaua`i Marriott Resort & Beach Club. Through her experience in AOHT, she has decided to pursue a career in event planning in the hotel industry. She will be attending the University of Nevada Las Vegas this fall.

“We are very impressed with Brittney’s values and philosophy in regards to community service,” says Joy Miura Koerte, also a partner with FMPR. “Her desire and willingness to help others is admirable in a young adult.”

As a member of the Interact, Spanish, and Leo clubs, Yoshida was involved in numerous community service projects, such as food drives, clean-up projects, mentoring youth, and coaching.

Yoshida states, “We all can contribute in different ways. At any point in our lives, we can give time, talent and/or treasure. Sometimes we can give all three, at other times, we can only give one or two. As a student, the best way I can give back is with my time and my talent. At some point in my life, I hope to have enough financial resources to be able to give back with treasure.”

Yoshida is the daughter of Laurie and Vernon Yoshida of Lihue.

FMPR Scholars are chosen based on several key criteria: they are Kauai residents and students who are pursuing undergraduate or graduate degrees, preferably in communications or public relations; are interested in owning or working for a small business and/or home-based business; engaged in entrepreneurial activities; intend to come home to and pursue their livelihoods in their local communities after undergraduate or graduate school; are engaged in community service and wish to advance their local community after college; have proven intellectual and academic achievements; show integrity of character and an interest in helping others; and have the ability to lead and the motivation to use their talents to the fullest.

Ranked as one of Hawaii’s top PR firms, FMPR is a full service PR firm that provides the finest communications consulting services to clients in a variety of industries worldwide. FMPR specializes in communications strategies that are effective in our unique communities, where cultural and business nuances must be carefully navigated.

How To Get Your Wife to Stop Nagging You

How To Get Your Wife to Stop Nagging You

I once conducted a marketing training to a group of business professionals. During the training I shared that repetition is critical for audiences to retain messages, and that an individual needs to hear a message at least six times for them to understand and act on it.  I advised these professionals to “repeat, repeat, repeat” their key messages to their customers.

As I was talking, one of the training participants popped his hand up to ask a question.  I called on him and he said, “I feel like my wife is always repeating the same thing over and over and over again to me.  But, the more she repeats, the more I don’t want to listen or do what she says.  Is there ever a time when repeating gets to be too much? And, more so…how do I stop my wife from nagging me?” (more…)

For Sale: Christian Riso Fine Art & Framing

For Sale: Christian Riso Fine Art & Framing




























Christian Riso Fine Art & Framing, a highly-profitable art gallery business in Old Koloa Town near Po`ipu, Kaua`i, is now for sale.

If you love art, Kaua`i, people, and the freedom of business ownership, this opportunity is for you.

  • A thriving art gallery since 1994
  • The only framer on Kaua`i’s South Shore
  • Strong financials
  • Valuable inventory including copyrights
  • Longstanding lease agreement
  • Nestled in the heart of one of the most popular visitor destinations on Kaua`i and in Hawai`i
  • Surrounded by unique shops and restaurants on Koloa Road like Sueoka Store and Pizzetta
  • A captive audience and heavy foot traffic
  • Training and financing are available to the right buyer
  • Sale price: $240,000

For more information, contact Jenny Fujita and Joy Miura Koerte at info@fmpr.net or (808) 245-3677.

Top 5 PR Fixes of 2015

IMG_5810Family relations involving children, divorce, social media and hurricane planning were the topics of the most read PR Fixes this year.  In case you missed them or need a recap, check out the top 5 The PR Fix for the Everyday Person posts of 2015:

  1. 5 Rules of Common Courtesy in Social Media
  2. What Kids of Divorce Want their Parents to Know
  3. Family Hurricane Plan
  4. 5 Aha! Uses for Thank You
  5. The PR Fix for Kids: Everyday Conversation

In addition to the above, here are our (the authors) top PR Fix Picks for 2015:

  1. How to Write Difficult Correspondence
  2. ‘But’ Out, ‘And’ In
  3. 10 Rules for Successful Family Meetings
  4. 5 Tips for Making More Home Cooked Meals
  5. 17 Ways to Shake Off the Holiday Funk

Thank you for your interest in and interactions with The PR Fix for the Everyday Person.  We would love to hear more about which articles resonated with you and what you would like us to write about in 2016.  Please share our website and Facebook page with your friends. We wish you and yours a New Year filled with peace, happiness and love!

17 Ways to Shake Off the Holiday Funk

IMG_9721Do you ever fall into the holiday funk?  You know what we mean, that feeling of being overloaded with obligations and activities during the end of the year.  The holiday funk can also be brought on by feelings of loneliness or sadness due to a loved one who has passed, a relationship that is broken, or even bad holiday experiences of the past.  I think we all go through periods of the holiday funk from time to time.

While there are many reasons that we and up in a holiday funk, we need to remember that we can choose not to be prisoners of the holidays, but rather drivers of the experience that we want.  A good place to start is deciding what is truly important to you this holiday season and work towards that goal.  Ask yourself, “What will make me happy this holidays?”  For some, it may be spending time with family.  For others, it may be enjoying peace and quiet at home and catching up on much needed rest.  It may even be taking a trip and getting away from home.  Then, stick with your goal. Do whatever it takes for you to achieve it and resist the feeling of guilt if you forgo a tradition or turn down an invitation. (more…)

Get Uncomfortable to Move Forward

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When we experience challenging times, such as dissatisfaction with a job or a breakdown of a relationship, it often feels like there are no good options.  You may feel exasperated because you don’t know what next step to take or if everything will work out when you do take a next step.  Something that we’ve learned over time is that to move forward, you may have to do things that feel uncomfortable.   (more…)

How Not to Overindulge During the Holidays



I’ll admit it. I am so guilty of overindulging in many ways during the holidays.  I usually end up wearing leggings everyday after the New Year because my pants feel a bit too snug from all of the food I consumed.

Over-eating, over-scheduling, over-spending, etc. is fine once a while, but with more than a month of festivities from Thanksgiving through the New Year, overindulging can catch up with you, and its consequences may last longer than you expect.  For example, we all know someone who had a bit too much to drink at a holiday party that resulted in some crazy behavior.  These stories are then retold every year, probably more often than ‘The Night Before Christmas.”

This year, I’m intent on reigning in my overindulging and have come up with a few ideas to combat the indulge monster within me: (more…)

What Kids of Divorce Want Their Parents to Know

FullSizeRenderMany of us come from families in which our parents have gotten divorced.  Children of divorced parents experience mental, emotional, and even physical strain that weighs heavy on them, not only in the early stages of divorce but also in various ways for the rest of their lives.   While divorce is common these days, this does not lessen the hurt, sadness, anger, and confusion that children in these situations feel.

In my experience, here is what kids of divorce want their parents to know: (more…)